Pure electric, high-end electric scooters
The brand that only makes electric scooters
Pure Electric is committed to revolutionizing urban mobility by offering electric scooters that meet the criteria of performance, safety and aesthetic design. The brand values innovation, sustainability and a deep passion for electric mobility.
An Accessible British Electric Scooter Brand
Pure Electric was founded in 2018 in the UK with a clear vision : to transform urban mobility by offering electric solutions that are accessible, eco-friendly, and high-performance. From the beginning, the brand has stood out for the quality of its products and its strong focus on user safety.
Key milestones in its development include the launch of the Pure Air series in 2020, introducing innovations such as puncture-resistant tubeless tyres and water resistance. In 2022, Pure Electric marked a turning point with its advanced range, incorporating cutting-edge technologies like active steering stabilisation.
Safety First at Pure
Since day one, the brand has been committed to designing electric scooters that provide a safe riding experience, even in demanding urban conditions.
Among the best examples of this commitment are the puncture-resistant tubeless tyres : featured on several models, these tyres greatly reduce the risk of flats, boosting reliability and peace of mind.
Also worth highlighting is the water resistance of Pure Electric scooters : they are among the few on the market to offer genuine waterproofing, making them suitable for all weather – even heavy rain.
The braking systems are also high-performing : many models feature disc brakes or advanced systems to ensure smooth, safe stops.
Finally, Pure has developed an active steering stabilisation system : an innovation on select new models that enhances control and stability while riding.
Pure Electric X McLaren
One of the brand’s most memorable moments came in 2023 with a collaboration with McLaren – a partnership that allowed the two to merge high-level engineering with sleek design, resulting in exclusive models such as the Pure x McLaren Special Edition scooter. Today, Pure Electric continues to grow across Europe and beyond, reinforcing its leadership in ecomobility and its commitment to building a more sustainable future.
Practical Tips for Choosing Your Pure Electric Scooter
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Motor Power : Pure Electric models come equipped with powerful motors, reaching up to 710 W, ideal for quick acceleration and climbing slopes up to 19 %.
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Range : Choose a scooter with enough range for your daily trips – some models offer up to 50 km on a single charge.
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Comfort & Stability : Pure Electric scooters feature 10-inch puncture-resistant tubeless tyres and active steering stabilisation for a smooth, secure ride.
As electric scooter specialists, we invite you to explore our buying guides to deepen your technical knowledge. Discover “Which Electric Scooter Should You Choose ?” and “How to Choose Electric Scooter Wheels ?” to make the best decision for your lifestyle.
Top Models from Pure Electric
- Pure Advance+ : With an innovative riding position, up to 50 km range and 710 W peak power, it's perfect for longer urban rides.
- Pure Air⁴ Pro : Combining classic styling, power, and safety – ideal for riders seeking a high-performance scooter for daily use.
- Pure Flex : Ultra-compact and easy to fold, it’s perfect for storage while still offering a stable ride thanks to its unique stance.